This put up was initially printed on October 19, 2019, and was up to date on Dec. 18, 2019.
New 12 months, new Instagram advertising and marketing technique. Now's the time to revamp your salon’s Instagram feed so you'll be able to usher in new clients and get your loyal followers excited to e-book an appointment.
As extra companies be a part of Instagram to attempt to seize clients’ consideration, will probably be more and more troublesome for your corporation to face out among the many crowd. That’s why you must strategy your salon’s Instagram feed in a wise, strategic means.
Associated: 5 ways to upgrade your business’s Instagram strategy
Rejuvenate your salon’s Instagram
These 5 savvy suggestions will assist make your salon’s Instagram shine in 2020.
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Maintain your grid in thoughts.
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Spotlight your gifted workers.
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Share information about your services and products.
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Begin a contest.
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Goal locals with the best hashtags.
Let’s take a better take a look at every technique.
1. Maintain your grid in thoughts
When Instagram customers go to your salon’s Instagram web page, the very first thing they’ll see is your grid, or your 9 newest posts. Ensure that your grid is in tip-top form through the use of high-quality photos and movies, constant filters and captions which are written in your distinctive voice. And think about using your brand as your profile image to bolster your branding.
Associated: How to plan out your Instagram feed in Photoshop
Pure Nails Salon in Austin, TX does an excellent job of utilizing its Instagram grid to indicate off their companies in a assorted, however constantly on-brand means.
2. Spotlight your gifted workers
One of many advantages for patrons who go to your salon is seeing the acquainted face of their favourite stylist. Submit footage of your crew at work in your salon’s Instagram. Not solely does it mean you can showcase your gifted workers, nevertheless it additionally offers customers an genuine view of what to anticipate after they stroll via your doorways.
Immortal Beloved, a salon in Washington, D.C., did simply that when it featured one in all its stylists — an knowledgeable in curly hair.
New York’s Doreen’s Household Hair Spa & Tanning Salon used one in all its posts to function the outcomes of one in all its stylist’s stunning shade work.
Giving present and potential clients a glimpse of your crew’s abilities will assist them really feel extra comfy along with your workers and companies.
They’ll be extra assured that they’ll stroll out of your salon with an excellent, new look.
Associated: 3 ways to engage your employees in social media marketing
three. Share information about your services and products
The brand new 12 months is the proper time to let clients know concerning the new issues occurring at your salon. Did you simply add a brand new line of hair care merchandise? Or perhaps you upgraded your therapeutic massage chairs? Submit about it.
On this put up, Austin salon Milk + Honey reveals off its new hydrating face masks. This put up works on two ranges: First, as a result of it was posted on a Friday, the service shall be high of thoughts as clients head into the weekend, which is after they’d be more likely to cease by the salon. Second, it’s a repost from a fan, which helps reinforce how a lot present clients love their merchandise and their salon.
four. Begin a contest
Operating a contest can assist get extra eyes in your model, and it isn’t laborious to do.
You possibly can both arrange a easy contest, like a “tag a pal” contest the place you ask customers to tag a pal to enter, after which select a winner at random. Or you'll be able to ask clients to put up pictures at or about your corporation. You then select a winner and message them straight. It’s a nifty method to get new eyes on your corporation and extra engagement along with your salon’s Instagram posts.
5. Goal locals through the use of the best hashtags
By together with hashtags which are distinctive to your metropolis in your captions, you'll be able to attain locals searching for a salon like yours. Many potential clients use Instagram to analysis salons by trying to find hashtags. Take into consideration what these potential clients shall be utilizing and add to your salon’s Instagram posts so your posts come up of their search outcomes.
This straightforward trick will get your salon in entrance of people who find themselves most certainly to e-book an appointment.
Plus, Instagram now offers customers the chance to comply with hashtags in the identical means they comply with different customers. So, each time you employ that hashtag in your posts, anybody who follows that hashtag will see your new put up.
Associated: 3 reasons your brand should be tagging on Instagram
One Austin-based hair stylist used native hashtags, resembling #austinhair, #atxhairstylist, #austinsalon, #austinhairstylist and #atxlife, to get in entrance of salon-goers in her metropolis. And she or he well used durations in her caption to maintain the hashtags from cluttering her major message.
The brand new 12 months is the proper time for a makeover in your salon’s Instagram. Revamp and rejuvenate your feed so to draw new clients and have interaction your loyal followers.
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