Microsoft Deliverability Points Are a Factor of the Previous for OpticsPlanet

OpticsPlanet was within the planning phases of sending a really personalised e-mail marketing campaign to their VIP prospects. Not solely are extremely personalised emails tough to create with typically loads of testing concerned, on the time OpticsPlanet was experiencing low inbox placement at Microsoft. The group needed to not solely guarantee these emails landed of their prospects’ inboxes, additionally they had to verify they rendered accurately, whatever the machine on which it was displayed.

In an effort to take a look at the rendering of the e-mail design, OpticsPlanet relied closely on Return Path’s Inbox Preview answer which permits senders to preview e-mail campaigns on essentially the most up-to-date gadgets whether or not on cell, webmail, or desktop platforms. “Return Path has offered us with a superb e-mail testing platform and topic line comparability device to verify our emails and topic strains look nice on each machine and mailbox supplier.” acknowledged Meghan O’Laughlin, Senior Specialist of Promotions at OpticsPlanet.

The following challenge to sort out was boosting their inbox placement fee at Microsoft. O’Laughlin explains, “By working with us to start out sending to our most engaged subscribers first, Return Path has improved our deliverability to Microsoft. This has drastically improved open charges for our e-mail program.” Actually, this very personalised marketing campaign had the very best whole open fee of any e-mail despatched by OpticsPlanet that yr at a fee of 228 % (as a consequence of a number of opens) and a complete click-through fee of 95 %.

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