Introduction
When you’ve been working as an affiliate for any size of time, you’ve most likely heard of advert networks.
If not, then stick round!
On this article we’re gonna give the inside track on precisely what advert networks are, and why you want one to promote your offers.
We’re gonna take a look at the several types of value fashions, in addition to the focusing on choices and promoting mediums you need to use to your campaigns.
We additionally overview a number of the greatest advert networks obtainable to advertisers and publishers that you need to use to get prime quality, low value visitors, in any area of interest, and naturally to earn money!
Study extra: Advertisers vs Publishers: Difference and Relationship Status
You’re most likely additionally wherein advert networks are working proper now for affiliate campaigns.
So we’re gonna focus extra on that facet of the enterprise, slightly than on how model advertisers or publishers would possibly use advert networks to advertise their companies via marketing campaign targets.
We’ll keep targeted on learn how to use advert networks to get changing visitors to your affords, whether or not that be an electronic mail submit or sweepstake, cost-per-install, new person registration or one thing else.
What are Advert Networks and Why You Want One
For newbies to the sport, the quantity of obtainable advert networks to select from could be overwhelming.
Chances are you'll be questioning the place to start out or learn how to lower via all of the noise to seek out golden alternatives.
However this wasn’t at all times the case.
Whereas advert networks have at all times existed in a single type or one other, issues had been a lot easier and much much less aggressive previous to the web enterprise mannequin we at the moment are accustomed to.
That is greatest illustrated by trying on the print world.
Publishers of magazines and different print supplies have devoted promoting sections, akin to full web page, half web page or entrance cowl advert slots you should purchase to promote your affords.
This is able to usually contain reserving your advert slot prematurely with the publication and paying a set price for the advert slot throughout the print run.
Clearly, that is an over-simplification of the method, however serves to get the purpose throughout that reserving advert house in a publication is a comparatively simple affair.
However what occurs once you consider a web site with over 1 million each day impressions and a number of advert slots on each web page, together with further codecs like wealthy media, pop-unders, and native or contextual hyperlinks?
All the sudden, our easy enterprise mannequin turns into unimaginable to handle.
Whereas the writer could fill it’s premium advert slots the normal method, by promoting promoting house through a direct gross sales crew or programmatically, they're nonetheless certain to have a considerable amount of unsold stock which doesn’t get stuffed.
This remnant inventory consists of non premium impressions, that are usually bought as packaged impressions to the best bidder.
And that’s the place advert networks are available!
An advert community, at its primary stage, connects patrons and sellers in an internet market by aggregating provide and demand.
They're chargeable for shopping for remnant stock from the writer and distributing this stock via impressions to advertisers.
They're basically act as a dealer between provide and demand.
A writer could even use two or extra premium advert networks to fill all their obtainable remnant stock not stuffed by direct gross sales, and use a remnant stock provider akin to Adwords to verify all their impressions get stuffed.
This observe is called waterfalling, and ensures that stock is bought for the best charge obtainable on the time.
Right now, we’ve come a great distance from when digital advert networks first began, again within the 90s.
Advert networks at the moment are ready to make use of at this time’s tech to focus on customers based mostly on pursuits, behaviors, GEOs and much extra in addition to.
Impressions are served through RTB platforms which give stock to advertisers on an public sale foundation, the place you compete with different advertisers in actual time for the advert slot.
So let’s take a look at what enterprise fashions exist amongst advert networks and the way you need to use them to optimize your personal advert campaigns and begin making these juicy earnings!
Promoting Enterprise Fashions
Advances in advert community expertise haven’t simply been on the writer facet.
It’s additionally been about delivering as a lot worth for the advertiser when selecting their placements and maximizing the worth of their advert spend.
That is nice information for affiliate entrepreneurs, because it’s opened up a complete world of potential to succeed in their audience with tempting affords.
However earlier than we get to that, you’ve most likely seen acronyms akin to CPM, CPC, CPV, PPV, and so forth, and you might be questioning which value mannequin is best for you.
Effectively, the reply is it relies upon!
Whereas usually a CPM (cost-per-mile or thousand) value mannequin is probably the most extensively used, it’s not essentially gonna work to your affords.
Why?
Effectively, since you don’t at all times wish to be paying for impressions.
Let me clarify.
In CPM campaigns, you’ll get 1,000 impressions at a set value.
Now, this can differ relying on the advert community and marketing campaign focusing on choices.
Because of this, as you received’t be paying for clicks, you may get a incredible ROI, supplied that your impressions are attracting a excessive CTR.
With the CPC mannequin, you solely pay every time somebody clicks in your advert.
That is typically higher for CPA affiliates, as you don’t run the chance of overspending in your marketing campaign – and solely pay for clicks to your lander.
Nevertheless, some focusing on choices will solely be obtainable with a CPM value mannequin – and vice versa.
You’ll additionally discover networks providing a CPL or CPA value mannequin, which can be nice for associates because it matches straight into their marketing campaign targets.
For this value mannequin, you'll bid on actions the person takes in your landing page, so that you solely pay for the visitors that converts.
Ideally, you wish to take a look at working your adverts on networks with each choices obtainable to you, so you possibly can take a look at which performs greatest to your affords and which is probably the most value efficient to your campaigns.
Advert Networks with Highly effective Concentrating on Capabilities
Among the best issues about advert networks, as we all know them at this time, is that they offer you full management, not solely over the value ranges of your adverts, but additionally over the placements and focusing on choices.
For affiliate entrepreneurs particularly, that is the place issues begin to get actually attention-grabbing!
The power to focus on particular audiences for various advert campaigns and choose classes akin to age, gender, GEOs, gadgets, and so forth, is an actual sport changer for associates.
A part of the aim of an advert community is to offer information to the writer, to allow them to observe which placements are being totally utilized, which of them are producing probably the most clicks and which audiences are being focused.
Nevertheless, this identical information can be obtainable to advertisers, and it’s this focusing on potential that advert networks present that's so engaging for affiliate entrepreneurs.
Equally, as advert networks proceed to offer increasingly more beneficial companies to publishers, they transcend their function of being merely an choice to fill remnant stock and turn into a further supply of premium visitors to writer websites.
This extension of their companies is what offers them a lot further potential to associates, who can use this to seek out extremely profitable advert slots at extraordinarily aggressive costs.
So what are a number of the enhanced focusing on choices associates can profit from?
Effectively, relying in your advert community, you’ll discover a bunch of options you need to use to arrange your marketing campaign focusing on.
Kinds of Concentrating on
Listed here are a very powerful focusing on choices you’ll discover on advert networks:
- GEO
- Platform
- Machine
- Provider
- Writer domains
- Key phrases
- Time of day
- Browser / OS
- Retargeting
- Classes
- Audiences
- Pursuits
- Age
- Gender
Some advert networks would possibly moreover enable run of all websites on the community (RON) or you possibly can goal particular writer domains to run your adverts that are non class particular (ROS).
Subsequent, you’ll wish to specify your budget and frequency capping for the marketing campaign.
The community then facilitates the execution of the marketing campaign via community tags that are positioned on the writer’s website.
Utilizing this expertise, you’ll additionally be capable to rotate banners to show inside your chosen focusing on choices and cut up take a look at your adverts to seek out the very best performing creatives to your marketing campaign.
Lastly, an advert community gives a handy reporting and measurement platform which you need to use to evaluate your value, and engagement.
And that’s along with the numerous channels you possibly can promote on, together with show, video, cellular, social, search, pops, native and push promoting campaigns, every with their very own focusing on choices.
So you probably have a marketing campaign you're working on native visitors, you possibly can attempt it out on push, and vice versa, to see which one performs the very best to your provide.
You’ll additionally want to separate take a look at your campaigns by attempting completely different focusing on choices to your creatives to see which of them are serving to or hindering your progress.
Advert networks offer you a central platform to research your information throughout a number of publishers and assist you to compile experiences for the marketing campaign to determine areas of energy and weak spot.
When you discover a specific inventive is performing properly with a selected visitors supply to your focused curiosity teams, you possibly can cease working the adverts which aren't bringing your outcomes and focus extra advert spend on the adverts with a excessive CTR.
Preserve checking Mobidea Academy for extra ideas and methods on learn how to run worthwhile campaigns.
Right here is the checklist of the very best advert networks for advertisers and publishers.
Finest Advert Networks for Web Entrepreneurs
1. PropellerAds
Advert Codecs: Push, Pop, Native, Interstitial.
Bidding Mannequin: CPM, CPV
Minimal Deposit: $100
Concentrating on: GEO, Platform, Working methods, Machine sorts, Connection kind, Cellular provider and ISPs, Zone limitation, Day parting (together with timezone), Frequency capping, Browsers, Browser’s language, Anti-AdBlock zones, Slice limits (just for CPA campaigns), Person exercise, Retargeting teams, Dealer visitors.
Description: PropellerAds is a good selection for each new and skilled associates. It affords tons of focusing on choices and comes with a wise rotator for serving to you to seek out the very best performing adverts in your push campaigns. The auto optimization options are an enormous time saver and the advert creation course of is easy to make use of, with glorious reporting information built-in.
Read our PropellerAds Review here.
2. MGID
Advert Codecs: Native (video, header widget, beneath article widget, sidebar widget)
Bidding Mannequin: CPC
Minimal Deposit: $100
Concentrating on: GEO, Browser, Language, Units, and Working methods
Description: MGID has a fame for being one of many high performing native advert networks for associates. They've very educated and useful account managers, and, whereas the visitors isn’t the most affordable round, you'll find loads of excessive changing visitors utilizing the superior focusing on options on the platform.
If you wish to know extra about this advert community, learn our full MGID review or check out our checklist of the top native ad networks.
three. Adcash
Advert Codecs: Native, Show, Pop, Push, Interstitial
Bidding Mannequin: CPC, CPA, CPM
Minimal Deposit: $25
Concentrating on: Advert networks, Person pursuits, Content material, Machine, Connection
Description: Adcash affords a cutting-edge DSP that's quick, responsive and easy to make use of. There’s some neat options at your disposal together with stock forecasting, prediction algorithms, bot filtering and anti fraud, in addition to dwell reporting and real-time optimization.
You possibly can create specific campaigns or take full management over each facet of your marketing campaign with the superior marketing campaign creation device.
The platform permits you to run your adverts throughout a number of advert networks and blacklist or whitelist zones, which is nice information for associates who want to optimize their focusing on and visitors sources.
four. PlugRush
Advert Codecs: Pop, Show, Native
Bidding Mannequin: CPC
Minimal Deposit: $10
Concentrating on: Viewers (grownup & mainstream), Supply, International locations, Languages, Orientation, OS, Browser, Connection kind, Frequency cap, Time of day, Whitelists and blacklists
Description: PlugRush is an advert visitors change that site owners and grownup associates are gonna love. Optimize your marketing campaign utilizing superior filters and automatic guidelines, and sit again and watch because the visitors rolls in!
Read our PlugRush Review here, and verify our checklist of the best adult ad networks.
5. Zeropark
Advert Codecs: Push, Pop, Area
Bidding Mannequin: CPV, Good eCPA, CPC
Minimal Deposit: $200
Concentrating on: RON, Key phrases, Goal/supply, GEO, International locations, Cities, Language, Machine, Frequency, Time based mostly, Grownup
Description: When you want extra quantity to your affords, then with Zeropark you’ll be in good fingers. We particularly just like the demo function that permits you to see all of the account options earlier than committing to a marketing campaign. The homepage visitors calculator can be a pleasant contact.
You’ll discover completely different focusing on choices and value fashions relying on the advert format, which let you progressively optimize your marketing campaign for the best performing visitors.
Read our Zeropark Review here.
6. PopAds
Advert Codecs: Pop
Bidding Mannequin: CPM
Minimal Deposit: $10
Concentrating on: Web site high quality, Frequency cap, Prime spot, Throttling, Class, Nation, Inhabitants, Machine, Connection, Time based mostly, Web site, Adscore validation
Description: PopAds will not be the prettiest interface on this checklist, however what it lacks in UI, it greater than makes up for with its superior visitors and focusing on choices.
You’ll discover visitors prediction algorithms together with superior reporting filters that will help you management your advert spend and ship excessive changing visitors to your affords.
7. Clickadu
Advert Codecs: Push, Video / Pre-roll, Popunder, Push, Banner
Bidding Mannequin: CPM, CPA, CPL
Minimal Deposit: $100
Concentrating on: GEO, OS, Machine, Connection kind, Cellular provider, Browser, IP, Particular person zones, Time schedule, Black and Whitelists
Description: When you’re working pop visitors to your affords, then Clickadu is unquestionably price a glance. The interface may be very simple to make use of and also you’ll discover top-notch help from the crew.
It has the additional advantage of getting CPA and CPL pricing fashions, so that you solely pay for visitors that converts, whereas concurrently optimising your viewers lists in your adverts
Read our Clickadu Review Here.
eight. Mobidea Push
Advert Codecs: Push
Bidding Mannequin: CPC
Minimal Deposit: $50
Concentrating on: Class, Nation, Community, Provider, Machine, OS, Cities, Languages, Time-based, Frequency, Viewers.
Description: Take your push campaigns to the subsequent stage with Mobidea Push. With easy marketing campaign creation and low value high quality visitors from over 20 high suppliers, this can be a platform that can enchantment to associates who're severe about getting probably the most bang for his or her buck!
It additionally seamlessly integrates with Mobidea Associates, so you possibly can select your affords, after which pop on over to Mobidea Push to purchase visitors. It doesn’t get any simpler than this!
However make no mistake, this can be a community wherein skilled associates shall be equally at house, with loads of instruments at your disposal to take your campaigns to the subsequent stage.
Read our Mobidea Push Guide here.
9. MegaPush
Advert Codecs: Push
Bidding Mannequin: CPC
Minimal Deposit: $100
Concentrating on: GEOs, OS, Platform, Nation, Bbrowser, ISP
Description: MegaPush is a recent and vibrant push notification advert community that boasts a ton of options and excessive visitors volumes.
You will get push visitors from as little as zero.zero01 $ per click on, plus there’s an inbuilt tracker, so you possibly can take management over each facet of your campaigns.
The interface is properly designed and simple to make use of, and the 12 million clicks per day will convert properly for every type of CPA affords.
Read our MegaPush Review here.
10. DatsPush
Advert Codecs: Cellphone Push, Net Push, Wealthy Push
Bidding Mannequin: CPC
Minimal Deposit: $50
Concentrating on: Net/Cellular, Geo, Provider/IP, Browser/Platform, Black/White lists, Supply/Viewers
Description: DatsPush is a reasonably new community, however one which has set a excessive bar for different self serving advert platforms to comply with. It’s a platform constructed by associates, for associates.
You possibly can goal 250 nations in 120 GEOs, and with low bids, prime quality visitors and each day payouts. It’s changing into a well-liked platform for CPA entrepreneurs in all main verticals.
Publishers additionally profit from a CPA or Revshare mannequin, making it one of the engaging platforms whether or not you're on the demand or provide finish of the spectrum.
11. TrafficForce
Advert Codecs: Show banners, Popunder, Pre-roll video, Push
Bidding Mannequin: CPM
Concentrating on: GEO (Nation/Area), gadget kind, OS, browser, provider, IP vary, connection pace
Description: TrafficForce is nice in internet and cellular visitors and marketing campaign administration. In addition they run a provide facet platform which connects to greater than 100 demand facet companions, enabling programmatic shopping for and real-time bidding on 15 billion impressions monthly, making them one of the versatile advert networks on this checklist.
Read our TrafficForce Review here.
12. PopCash
Advert Codecs: Popunder
Bidding Mannequin: CPM, CPC
Minimal Deposit: $5
Concentrating on: GEOs, gadgets, working methods, carriers, browsers and extra customized parameters.
Description: The $5 minimal deposit is a pleasant function and offers new associates the prospect to check out their campaigns on a small funds. That being stated, it’s not the most affordable visitors you should purchase.
So don’t anticipate that $5 to go far, regardless that the visitors high quality is nice and normally ends in a CTR. Popunder visitors tends to work higher in some verticals than others, so if you're working coupons, pin submits, playing, relationship or nutra make sure to give them a attempt!
13. AdMaven
Advert Codecs: Push Notifications, Full Display Adverts, Direct Hyperlink, Lightbox, In-between Adverts, Banner
Bidding Mannequin: CPC, CPM, CPA, CPI, CPL, CPS
Minimal Deposit: $50
Concentrating on: Working system, Browser and browser model, Blacklist / Whitelist domains based mostly for push visitors and sub ID based mostly for pop visitors, Cellular ISP, Provider per GEO, 3G/Wifi, Day of the Week, Particular hours of the day
Description: AdMaven boasts a number of advert codecs and large quantity for associates who're severe about discovering excessive quantity, excessive changing visitors for his or her affords. With a give attention to compliant adverts and over 10 years of expertise, AdMaven stays the self-serve platform to beat in 2019!
14. ExoClick
Advert Codecs: Push Notifications, E mail Clicks, Interstitial Adverts, Billboard Banner, Massive Footer, In-Video Banner, Native Interstitial, Native Exit, Native Recommends, Show Banner, Sticky Banner, Popunders, On the spot Messaging, Video Banners, Video Pre-Roll, Direct Hyperlinks
Bidding Mannequin: CPC
Minimal Deposit: $200
Concentrating on: Key phrase, IP Vary, Language, GEO, Contextual, Browser, OS, Machine, Cellular Provider, Web site, Frequency Capping, Day-parting
Description: There’s few advert networks that may match ExoClick when it comes to advert codecs, focusing on choices or efficiency.
With over 212 billion advert impressions and precision focusing on and value management over your campaigns, ExoClick is a behemoth of a community with superior instruments for severe advertisers. State-of-the-art expertise plus real-time-bidding, together with glorious safety and monitoring implementation is all engineered to perfection, giving advertisers entry to a wealthy supply of high quality visitors at inexpensive charges.
Read our ExoClick Review here.
15. EvaDav
Advert Codecs: Push Notifications, Native
Bidding Mannequin: CPC
Concentrating on: GEO, OS, Browser, Language, Time of Day, ISP, Audiences, Frequency Capping
Description: EvaDav is extraordinarily simple to make use of and newbies will rapidly get the cling of the person interface to have their marketing campaign up and working in seconds flat. However don’t let the simplicity of the platform idiot you!
With a world attain of 250 GEOs and 10 billion month-to-month push notifications, together with premium advert stock slots, EvaDav is an efficient supply of excessive changing visitors and a pressure to be reckoned with!
16. SelfAdvertiser
Advert Codecs: Area channel, Pop
Bidding Mannequin: PPV, PPC
Concentrating on: RON, Key phrase, OS, Browser, Machine, Cellular Carriers and extra.
Description: SelfAdvertiser takes a singular method on bidding for pop visitors because it matches your key phrases to domains the person is on, after which shows your pops on domains which relate to your key phrase search phrases. Campaigns are auto-optimized in actual time, and with 75 thousands and thousands each day impressions you could be certain you received’t be brief on quantity.
17. TrafficStars
Advert Codecs: Banner, Popunder, Push Notifications
Bidding Mannequin: CPM, CPC, cPMV (value per mille views) and dCPM (dynamic value per thousand)
Concentrating on: Nation, Language, Class, OS, Machine, Browser, Provider and IP Vary.
Description: When you wanna attain thousands and thousands of each day customers from prime quality visitors sources, it’s price taking a better take a look at TrafficStars.
They're an trade chief in expertise and visitors monetization and have some ahead pondering value fashions based mostly on the worth of impressions and guaranteeing excessive visibility of your adverts.
18. TrafficFactory
Advert Codecs: Show, Pop, Contextual
Bidding Mannequin: CPC, CPM
Concentrating on: GEO, Units, Carriers, Class, Banners and extra.
Description: TrafficFactory affords world class GEO focusing on and is the premium community for prime quality visitors.
As you're assured top-tier placements with their TrafficFactory, it’s vital to give attention to the GEOs which is able to ship excessive changing visitors to your affords to take care of a constructive ROI.
19. AdXpansion
Advert Codecs: Banner, Progressive textual content adverts, Iframe adverts, Popunder
Bidding Mannequin: CPC, CPM
Concentrating on: RON, Key phrases
Description: AdXpansion is a good community should you want extra grownup visitors and wish to take a look at your creatives throughout a variety of classes.
In addition they provide key phrase focusing on, which is right for area of interest affords, leading to excessive changing visitors at a low value per click on.
Conclusion
With all of the current advances in advert serving expertise, there’s by no means been a greater time for advertisers to get entangled.
Plus, with new expertise continuously arriving, issues are solely gonna get higher.
The power to regulate your pricing construction and use value efficient bidding strategy for your ads, together with laser focused segmentation, has made advert networks a necessary device for associates.
The advantages advert networks present far outweigh the options of contacting publishers direct.
All you need to do is deposit your funds, set your marketing campaign targets and focusing on targets, load up your creatives and watch as the cash rolls in!
OK, it will not be fairly that straightforward to get a profitable campaign, however the course of itself is pretty simple and simple sufficient for newcomers to get their head round.
Plus, with so many advert networks in direct competitors, you’ll typically discover advert networks specializing in a single space, akin to adult, pops or push notifications.
It’s your job as an affiliate to play to the strengths of the advert community to seek out out which of them will produce excessive performing campaigns to your affords.
It’s attainable to get began on a lot of the networks on this checklist for a comparatively low deposit quantity and begin testing the standard of the visitors.
When you get a bit extra expertise, begin to scale issues up and take a look at additional traffic sources and examine the efficiency stats of every marketing campaign.
Chances are you'll be shocked by the outcomes.
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