GoDaddy buys content material creation app Over, plans to combine options into its product suite

GoDaddy introduced on Wednesday it had acquired Over, a cell app designed for SMBs and entrepreneurs that enables them to shortly create content material for social media platforms, e-mail and web sites. The app’s capabilities will probably be built-in into GoDaddy’s Web site + Advertising platform within the close to future, in keeping with an organization spokesperson.

The app may even proceed to provided as a standalone app, accessible through Apple’s App Retailer and Google Play, and the group will proceed to develop new options for it.

Why we care

The Over app has gained reputation as an easy-to-use content material creation software — it has greater than 1,000,000 month-to-month energetic customers with 220,000 initiatives created each day by SMBs. GoDaddy’s transfer to combine the app’s options into the Web site + Advertising product suite will increase GoDaddy’s capabilities. Relying on how GoDaddy integrates Over’s tech into its platform, “non-designers” most certainly will have the ability to create content material that can be utilized on their GoDaddy-built web site, in addition to their firm’s social pages and of their e-mail advertising efforts.

Extra on the information

The Over app features a library of professionally designed, customizable templates, hand-curated movies, graphics and font collections and collaboration instruments. The complete Over group will be part of GoDaddy whereas remaining of their Cape City workplaces. No monetary particulars for the acquisition had been disclosed. Squarespace made an analogous acquisition final October with its buy of Unfold.

About The Writer

Amy Gesenhues is a senior editor for Third Door Media, overlaying the newest information and updates for Advertising Land, Search Engine Land and MarTech Right this moment. From 2009 to 2012, she was an award-winning syndicated columnist for plenty of each day newspapers from New York to Texas. With greater than ten years of promoting administration expertise, she has contributed to quite a lot of conventional and on-line publications, together with MarketingProfs, SoftwareCEO, and Gross sales and Advertising Administration Journal. Learn extra of Amy's articles.

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