Insane iPhone 11 gross sales gave Apple its all-time highest-revenue quarter

Apple simply made extra money than ever earlier than due to the iPhone 11, iPhone 11 Professional, and iPhone 11 Professional Max, in line with the corporate’s earnings report launched Tuesday. 

The tech large reported $91.eight billion in income within the first quarter of 2020, a 9% enhance from final yr and an all-time file for the corporate, in line with a press launch. Apple credit the gross sales of the iPhone 11 and the iPhone 11 Professional fashions as the primary cause for the record-breaking numbers. 

iPhone gross sales alone introduced in a whopping $51.62 billion in income, which is up eight% from the identical interval final yr. Apple mentioned the iPhone 11 was its high vendor in each week of December, with distinctive demand over the vacation season. In accordance with Apple, there at the moment are 1.5 billion energetic Apple units on the earth, up about 100 million from final yr. 

Corey Gaskin / Digital Traits

Companies — which embody Apple Music and Apple TV+ — weren’t fairly as profitable as iPhones, bringing in solely $13.07 billion. The corporate didn’t present a lot in the best way of detailed subscriber numbers for 2 of its latest providers: Apple TV+ and Apple Arcade. 

Right here’s a extra detailed breakdown of what the income: 

iPhone income: $51.62 billion
Companies income: $13.07 billion
Different merchandise income: $9.52 billion
Mac income: $7.15 billion
iPad income: $6.70 billion

“In the course of the vacation quarter, our energetic put in base of units grew in every of our geographic segments and has now reached over 1.5 billion,” mentioned Apple CEO Tim Cook dinner. “We see this as a robust testomony to the satisfaction, engagement, and loyalty of our prospects — and an excellent driver of our progress throughout the board.”

In an interview with Reuters, Cook dinner additionally mentioned that the corporate was having hassle assembly demand for newer merchandise like AirPods and the Apple Watch Collection three.

The iPhone 11, iPhone 11 Professional, and iPhone 11 Professional Max fashions debuted in September, and rapidly turned must-haves due to their superior cameras. Each the twin-lens and triple-lens cameras present ultrawide picture skills, in addition to a 2x zoom, Evening Mode, Sensible HDR, and a brand new True Tone flash unit.

Digital Traits reached out to Apple to seek out out what “different merchandise” are included in that income class, which raked in $9.52 billion. We are going to replace this story after we hear again. 

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