Easy methods to Leverage the Rock Content material Have interaction Platform to Attain Your Election Targets

Practically 2 billion folks throughout 50 international locations are heading to the polls to vote in 2019, which implies, now greater than ever, voters’ eyes and ears might be centered in your protection to make sure they're getting correct and well timed data to make an knowledgeable voting choice.

Election protection is a public service however it’s additionally a option to construct reliability together with your viewers and promote your outlet as a trusted useful resource for voters. Whether or not your publication covers nationwide points, or has a extra native slant, listed here are some key efficiency indicators that could be necessary to your model’s backside line, in addition to methods and techniques you may leverage, utilizing Rock Content material’s Have interaction platform, to help your staff’s targets:

Elevated Repeat Guests

• Think about content material that’s all the time related as a method to make use of fewer sources. You'll be able to hone in on particular matters associated to voting and paint an image in your readers on topics akin to voter turnout and historical past of your area or a profile on an underdog candidate. In case your readers can rely on you to publish compelling evergreen items, they’ll return to your web site time and time once more.

• By internet hosting a often scheduled stay on-line election chat—each Tuesday and Thursday, for instance—you may give your readers set instances to verify in in your web site. Think about completely different viewpoints at completely different instances—factual data because it occurs. 

• Create a microsite devoted to your election protection. You'll be able to leverage a whitelabel template to create beautiful content material that may stand alone.

• Provide primary, however crucial particulars akin to polling data in addition to stay updates from polling locations within the type of a stay weblog. 

• Leverage content material icons to obviously differentiate numerous sorts of posts inside a stream

Elevated Time on Web page

• Leverage a video supplier positioned both on prime of or subsequent to your stream to host an ongoing dialogue throughout a stay occasion or replay clips that can encourage readers to stay round.

• Give your prime political editor a while to shine by having them host a Q&A. They will area readers’ questions on all issues associated to the upcoming elections, and it'll maintain your readers engrossed and included.

• Create sound bites of native voters earlier than, throughout, and after voting and scatter all through your stream for a multimedia expertise.

Elevated Conversions

• When you’ll doubtless all the time share the bigger debates and polling outcomes with anybody who navigates to your web site, contemplate inserting your area of interest, extra curated content material behind a gate or paywall. For instance, you may cowl the bigger debate in your election web page, and place an knowledgeable deep-dive of the candidates inside the paid part of your web site or have customers submit a kind with their contact data as a way to entry the content material.

• Leverage in-stream adverts to information readers to a particular Name to Motion (CTA) or to monetize the content material.

Elevated Pages Per Session

• A recap put up that’s pinned to the highest of your content material may help readers catch up. This might include hyperlinks, sources, and voting data, and can encourage readers to spend extra time looking completely different pages of your web site.

Elevated Person Engagement

• Embody polls and quizzes in your stay stream throughout breaks in commentary to maintain your readers’ curiosity. Think about matters like “how properly have you learnt your native politician?” or trivia on the candidates or points. 

• Pictures inside voting places are normally prohibited however get inventive with different methods to seize Person Generated Content material (UGC)—strive operating a contest of your readers most urgent political questions or have them submit “post-voting” selfies. The winner may have their questions answered by a candidate throughout an interview together with your publication, and likewise win a one month subscription to your premium web site.

Upcoming Election Protection Webinar

Eager about studying extra about how one can have interaction your viewers throughout election season? Register today for our upcoming webinar. 

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Lauren Johnson

The post Easy methods to Leverage the Rock Content material Have interaction Platform to Attain Your Election Targets appeared first on More Income Opportunities.

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